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Effectiveness of Advertisement C M Arul Janatius
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Effectiveness of Advertisement
C M Arul Janatius
This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2013 |
| ISBN13 | 9789350562574 |
| Editores | DISCOVERY PUBLISHING HOUSE PVT LTD |
| Páginas | 240 |
| Dimensiones | 170 × 244 × 14 mm · 580 g |
| Lengua | Inglés |
