From customer to user - Jacob Johansen - Libros - Turbine - 9788740673852 - 4 de junio de 2021
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Jacob Johansen
From customer to user

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This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.
Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users.
Following user needs creates a new compass for your business to navigate by.

Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 4 de junio de 2021
ISBN13 9788740673852
Editores Turbine
Páginas 276
Dimensiones 140 × 216 × 15 mm   ·   322 g
Lengua Inglés  

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Ver todo de Jacob Johansen ( Ej. Hardcover Book y Paperback Book )