Elizaveta Eduardovna Tyupenkova

Peculiarities of Donald Trump's political leadership implementation Elizaveta Eduardovna Tyupenkova

Leadership as a political phenomenon has notlost its relevance for many centuries. This is evidenced by the emergence of image-makers, political technologists, consultants, marketing experts, smm-specialists and others whose workis aimed at forming a certain image of a political leader. The study of the phenomenon of leadership becomes especially topical in connection withthe growing media activity, when the communication of leaders andaudience is being transmitted through the Internet. Citizens have the opportunity to follownews related to the politician, social networks of the politician and hisopponents, etc. In this regard, methods and techniques of manipulation of consciousnessare constantly being developed andimprov