Armel Djomou Yangwa

Growth and Yield Optimization in the Tobacco Industry Armel Djomou Yangwa

As the economic environment becomes more and more competitive, it becomes crucial for companies, whatever their sector of activity, to define strategies not only to remain in the market, but also to grow their activities in the interest of sustainability and increased profit. The book you are holding is based on a Master's research project aimed at evaluating the growth strategies adopted by companies in the tobacco industry in Cameroon. Like any other sector, the tobacco industry contributes strongly to the economic and social development of the country and therefore affects the economic performance of the nation. The study reveals that most companies adopt growth strategies such as: marketing, pricing, market penetration and product development.