Marie Domene

The use of sensory marketing Marie Domene

Does sensory marketing influence our buying act? Are we manipulated by the techniques and practices of the brands?This thesis aims to present sensory marketing, detail the consumer experience and finally expose the limits and perspectives of this technique. Sensory marketing is a technique that is becoming more and more common and will certainly develop further in the future. This technique will take an innovative and important place among the various communication tools. Marketing is a tool that has a real potential as well as limits that must always be checked and understood. Consumers have a choice about what they do in the store, they are fully aware of what they are doing and they decide on their actions. However, they are faced with a multimedia pressure that is becoming more and more present and that drowns them in an overload of information that irritates them. We must therefore be careful not to create a certain saturation in terms of sales techniques so as not to put consumers off.