Martinez Paz

Visual and informational design of a mobile application Martinez Paz

The visual and informational design is the organization and structuring of the information represented from images, which acquire meaning and focus primarily on the receiver. The design of mobile applications takes into account different methodologies that have given way to the creation of training applications, many of them based on playful thinking, giving rise to m-learning and gamification. The present research has a descriptive character and is developed with a mixed predominantly qualitative approach, theoretical and empirical methods were used for the collection of information, to later present the visual and informational design of the application "Green Book" based on mobile learning and gamification strategies, giving solution to an informational demand by the real users of the Provincial Library "Marti" of Villa Clara.