Jamille de Menezes Ferreira

Fashion journalism in the digital age Jamille de Menezes Ferreira

This one analyzes the impact of the so called digital media for the journalistic language and for the production of news, specifically approaching fashion journalism, having Glamour magazine as a case study. The magazine makes use of the crossmedia narrative in the process of journalistic production, including because it produces exclusive content for digital platforms such as Instagram, Facebook, Snapchat, YouTube and Twitter. This study seeks to understand the changes in the industry caused by the advent of digital media, especially fashion journalism. For this, initially we conducted a literature review of works that investigate the impact of the use of social networks and convergence in Brazilian journalism, specifically in the fashion journalism segment. Then, we analyze the magazine and its digital media in the light of the theories studied and interviews conducted with journalists of the magazine.