Boris Lavoisier Ndjandjeu

AI revolutionizes digital marketing Boris Lavoisier Ndjandjeu

In an ever-changing world, if it's true that consumption patterns and habits are changing, it's also perhaps because companies are communicating more and more differently. Indeed, in the digital age, marketing is on the verge of becoming inherently digital. Digital marketing, defined as the set of marketing techniques deployed on digital media, has been influenced in recent years by artificial intelligence, which is defined as a set of techniques and theories implemented to allow the machine to simulate a form of real intelligence. Drawing on my academic skills and some research on the internet and guided by my passion for digital marketing, I show you in this book how artificial intelligence is revolutionizing digital marketing with a focus on SEA.