Giorgi Melikidze

How To Run an Election Campaign Giorgi Melikidze

The originals of political consulting had been formed event Before Christmas. here always was Advisor Consultant side to side of politician. For the beginning of 1990s in Georgia, after 70 years Soviet governance had been made the first steps on the way of statehood. In the post-Soviet Georgia multiparty, competitive elections gave opportunity political parties to use Western countries experience in the term of political campaign. Transformation of the election campaign model began in a very hard condition, country development perspective, emerged after the independence was outweighed by military operations. In the second half of 1990s there was more stable condition in Georgia; In the last quarter of the XX century the party system and political campaign had suffered significant changes in the world and began process of Americanization. In new democracies political parties are characterized by weak organization and special personalization. The fragile ideological basics of the parties promoted acceleration of transformation of political campaign in the mentioned countries. In Georgia, like other new democracies the Americanization process of election campaign had been actively implement