Jérémie Guigon

Sports hospitality Jérémie Guigon

The world of sports marketing is often much more complex than we think. Within sports marketing, we find hospitality, a subject that can sometimes be quite blurry. However, sports hospitality is a key factor in the world of sports, and particularly in sports events. It is a key subject for any partner who wants to be involved in this world. But are these hospitality facilities, which are present in all sporting circles throughout the world, the same according to their geolocation? This is the question I try to answer in this book, and more precisely by comparing French and overseas sports hospitality.