Andrea Ximena Teran Pacheco

Analysis of digital portfolios of graphic designers in Ecuador Andrea Ximena Teran Pacheco

This research analyzes the digital portfolios of Ecuadorian graphic designers and the possibilities of access to national and international markets, through the use of the social network Behance, a professional network and platform that seeks to share the work of designers, generating interaction with users. The methodology used is Content Analysis through the "classification and review of the 10 outstanding projects" where information was collected from the 10 projects and the designers highlighted in the Behance social network, implemented interviews with four graphic designers highlighted in the network on line, obtaining comments and responses that are based on this research. In addition, a focus group was held with the participation of Ecuadorian graphic designers who belong to and respond to professional development and growth through the Behance interactive platform.