Martin Kuengienda

International Trade Martin Kuengienda

The competitiveness of an MNF depends on the price of its products, but also on many other characteristics. Applied to a country, the notion of competitiveness is not as simple as it seems. It is a question of explaining the place and characteristics of multinational firms in a globalized economy and questioning the evolution of their organizational configurations given the place taken by emerging markets. In a constantly changing world (economic, regulatory, geopolitical changes), it is imperative to be informed and, even more so, to be constantly trained to ensure the sustainability of a company. MNFs must therefore attach particular importance to managing relations between head office and subsidiaries and to managing stable partnership relations with players located in many countries. This book presents the most modern perspectives on international trade. It analyses MNF strategies applied in today's global economy. It also enriches the concepts and tools that can guide actors in the management of MNFs in an ever-changing global context.