Marcus Vinicius Gomes Pereira

The Influence of Organisational Behaviour on Innovative Capacity Marcus Vinicius Gomes Pereira

Innovation transforms ideas and brings something new, different from existing standards, arising from the initiative of people motivated to change. To influence the existence of innovation in corporate environments, motivational factors are worked on, among them culture and behavior. In this book we will find the aspects of organizational behavior that most influence innovation in processes and people management, presenting a viable alternative to obtain faster and lasting results. Thus innovation can be included as a daily practice, based on the culture and organizational behavior of organizations.