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Events and Festivals as strategies for a Region and City Jung Feng Shih
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Events and Festivals as strategies for a Region and City
Jung Feng Shih
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de mayo de 2019 |
| ISBN13 | 9786138482826 |
| Editores | Éditions universitaires européennes |
| Páginas | 52 |
| Dimensiones | 152 × 229 × 3 mm · 96 g |
| Lengua | Inglés |
