Marcus Deiss

Great Corporate Culture - The Ultimate Business Development Engine to Grow Earnings by 50+% Marcus Deiss

Develop your sustainable capacity as a salesperson within your organisation. Great Corporate Culture addresses misconceptions about the sales process and combines basic sales principles with best-practice business development methods to unlock the B2B sales performance potential.

Despite rigorous research, little reliable evidence existed up to now about the financial impact that can be realised with a happy workplace, or on the contrary, the earnings decline from a toxic workplace. Therefore, many leaders are still unwilling or unable to decide among competing values, beliefs, and parties to shape a productive corporate culture. The consequences are toxic workplaces that cost organisations millions in delayed revenues and missed or lost business deals, along with highemployee turnover and even harmful brand exposure.

Great Corporate Culture explains the theory behind building an internal culture and how to apply these understandings through the lens of business development performance. Where business development is a challenge, it's usually because of your corporate culture challenge. Salespeople do not fail because of experience, intellect, or skills, but many fail due to their organisation's conflicting business key performance indicators and corporate culture.

By the end of this business development strategy handbook, you will have a better understanding of corporate culture's building blocks and how it works, and what you can do to shape a more productive corporate culture that will potentially increase your organisation's earnings by 50+% over thirty months. In the right hands, this tool will improve your sales performance even further.

Marcus Deiss is a business development strategist and a non-fiction author. In the past twenty-five years, he's had the opportunity to meet thousands of working professionals from different business sectors in Switzerland and across Europe, where he evaluated theories around sales performance. Simultaneously, he read books on strategic business execution and sales performance strategies. These contributed to his twenty-years track record while working in different sales roles with Fortune 500 organisations, large enterprises (LE), and small and medium-sized enterprises (SME), where he amassed a total combined sales revenue in three-digit millions of dollars.