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Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli Mikhail Kovalev Russian edition
Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli
Mikhail Kovalev
Aktual'nost' problemy primeneniya kontseptsii strategicheskogo marketinga v upravlenii predopredelila tseli s raboty. Tsel'yu dannogo issledovaniya yavlyaetsya razrabotka metodov, modeley i metodik strategicheskogo upravleniya marketingom. Osnovnymi ob"ektami issledovaniya yavlyayutsya predpriyatiya sel'skokhozyaystvennogo mashinostroeniya, uchrezhdeniya obrazovaniya, profsoyuzy Belarusi. Dlya dostizheniya oboznachennoy tseli byli postavleny i resheny sleduyushchie zadachi issledovaniya:analiz nauchnykh podkhodov k strategicheskomu upravleniyu marketingom; issledovanie osobennostey marketingovoy deyatel'nosti ob"ektov issledovaniya; razrabotka modeli sistemy strategicheskogo marketinga predpriyatiya; proektirovanie algoritma strategicheskogo upravleniya marketingom; razvitie teorii strategicheskogo problemnogo upravleniya marketingom v usloviyakh menyayushcheysya vneshney sredy.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de abril de 2012 |
| ISBN13 | 9783848498550 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 244 |
| Dimensiones | 150 × 14 × 225 mm · 362 g |
| Lengua | Russian |
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