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Radioreklama V Rossii: Istoriya I Sovremennost' Vladislav Smirnov Russian edition
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Radioreklama V Rossii: Istoriya I Sovremennost'
Vladislav Smirnov
Monografiya yavlyaetsya sistemnym issledovaniem otechestvennoy radioreklamy ot eye zarozhdeniya do segodnyashnikh dney. Spetsifika reklamy izuchaetsya v tesnoy svyazi s politicheskoy zhizn'yu obshchestva, okazyvayushchey reshayushchee vozdeystvie kak na funktsionirovanie radiozhurnalistiki v tselom, tak i samoy reklamy kak strukturnogo elementa radioprogramm. Osobyy interes predstavlyaet opisanie perioda novogo rossiyskogo veshchaniya kontsa KhKh-nachala KhKhI vekov, v kotorom dano kompleksnoe izuchenie stanovleniya i razvitiya bestsenzurnogo efira. Spetsifika reklamy na radio rassmatrivaetsya v kontekste osobennostey efira, opredelyaemykh akusticheskoy prirodoy kommunikatsionnogo kanala, psikhologiey slukha i vozmozhnostyami kontakta so slushatelyami. Sovremennaya reklama (eye brending, formy i zhanry) predstavlena analizom obraztsov reklamnoy deyatel'nosti gosudarstvennykh i kommercheskikh radiostantsiy Rossii, a takzhe primerov raboty radio SShA. Samostoyatel'nyy interes predstavlyaet bibliografiya, vpervye sobrannaya v otechestvennom radiovedenii s takoy polnotoy.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de abril de 2012 |
| ISBN13 | 9783848443673 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 308 |
| Dimensiones | 150 × 17 × 225 mm · 477 g |
| Lengua | Alemán |
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