Kokhanova Lyudmila

Media-rileyshenz - Eto Otnosheniya S Pressoy. Chast' I : Uchebno-metodicheskoe Posobie Kokhanova Lyudmila Russian edition

Kniga o novom napravlenii v informatsionnoy sfere - Media Relations. Eshche sovsem nedavno eto byla lish' funktsiya v sfere otnosheniy s obshchestvennost'yu. Teper' eto samostoyatel'naya uvazhaemaya rabota s pressoy. Ona trebuet mnogo sil, opredelennykh umeniy, terpeniya, professionalizma, tak kak predlagaet rabotat' s zhurnalistami ? masterami kommunikatsii. Poetomu v ney vnimanie sosredotocheno na trekh osnovnykh momentakh. Eto kommunikativnye strategii, instrumenty integrirovannykh marketingovykh kommunikatsiy i tekhnologii raboty spetsialista Media Relations. Avtor rassmatrivaet rabotu s pressoy kak professiyu s vytekayushchimi otsyuda posledstviyami, kotoraya predpolagaet takuyu tsepochku deystviy: obshchenie ? otnoshenie ? strategiya ? tekhnologii. Predlagaemaya kniga prizvana: Obratit'sya k rukovoditelyam vsekh podrazdeleniy organizatsiy i pokazat', chto neobkhodimo uchit'sya reklamirovat' sebya, svoe delo, svoi idei. Privlech' vnimanie chitateley k smezhnym distsiplinam. Predlozhit' prakticheskiy i pragmaticheskiy podkhod k Media Relations. Dlya studentov, obuchayushchikhsya po spetsial'nosti «Svyazi s obshchestvennost'yu», prepodavateley vuzov, spetsialistov v oblasti marketinga i menedzhmenta.