Internationalization of New Venture: Experience from Malaysian Firms - Shankar Chelliah - Libros - LAP LAMBERT Academic Publishing - 9783847335672 - 6 de enero de 2012
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Internationalization of New Venture: Experience from Malaysian Firms

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The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 6 de enero de 2012
ISBN13 9783847335672
Editores LAP LAMBERT Academic Publishing
Páginas 120
Dimensiones 150 × 7 × 226 mm   ·   197 g
Lengua Alemán  

Mas por Shankar Chelliah

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