Daniella Wood

Advertising Culture: is Culture Merely a Follower, or a Driver to the Advertising World? Daniella Wood

Advertising is everywhere we turn nowadays; it has become deeply rooted into the structure of our society's culture. We are greeted by advertisements when we wake, be it the radio, in newspapers, or morning television; we are bombarded with it when we leave the house whether up on a billboard or passing by on a bus; and no doubt with all of the days images and slogans swimming around in our subconscious thoughts, we are sent to sleep with advertisements too. This book aims to determine whether we in part create, or merely adhere to, these influences and to what extent culture is created as a result of advertising and the media. The purpose is to evaluate what control we can maintain when advertising employs such influential means, and to determine to what extent our culture is dominated by advertising ideals. Due to the influence of advertising is it possible that current generations perceive their ?culture' in a simulated manner?  Could society be living in an ?ideal' culture, created by the media?