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Transformational Leadership: - a Journey to Better Customer Relationship Nalin Abeysekera
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Transformational Leadership: - a Journey to Better Customer Relationship
Nalin Abeysekera
This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de febrero de 2011 |
| ISBN13 | 9783844310269 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 140 |
| Dimensiones | 226 × 8 × 150 mm · 227 g |
| Lengua | Alemán |
