Christoph Wappler

Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain Christoph Wappler

Master's Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 3,0, Otto-von-Guericke-University Magdeburg (Fakultät für Wirtschaftswissenschaft), course: Internationales Management, language: English, abstract: Inhaltsangabe: Abstract: Why are traditional German department stores close to bankruptcy in a time when so many new shopping centers with a similar offering of goods are being built? Is this phenomenon just a problem of German companies or do other countries have the same situation? For comparison, the situations in different countries, Germany and Spain are picked. Most of the literature in the field of retail management is written about US American companies. Thus, this thesis cannot totally ignore it. E-commerce, despite its growing importance, is not part of this comparison, as both retail formats are faced with the same opportunities and threats by it. The starting point of this thesis is the difficult situation Karstadt was facing in the last two years and the story about the successful department store concept of El Corte Inglés in Spain; hence these two companies play a major role throughout this thesis. The introduction provides the reader with an overview of the thesis. Furthermore, the question is addressed, if department stores and shopping centers can be compared. The main body of this thesis consists of three parts, which are structured after the same pattern: country level, industry level and company level. First, data is collected for a later analysis. Chapter 2 gathers all relevant information about Germany and Spain and then narrows down to the history of department stores and shopping centers. The company data is shown in its own chapter 3, as a major part of this thesis should be the company comparison of Karstadt and El Corte Inglés. The market leaders in the respective markets are shown in case studies and complemented by data of the two companies that emphasizes the final analysis and conclusion.