Christoph Wenna

The Transforming Power of Business-to-Business Electronic Business Christoph Wenna

Diplomarbeit, die am 01.03.2002 erfolgreich an einer Universität in Österreich im Fachbereich Wirtschaftswissenschaften eingereicht wurde. Abstract: At the beginning of the 21st century Internet-based B2B e-Business is the ultimate driving force and transforming power in traditional business - the Old-Economy - and its continuous evolution toward a truly networked and globalized economic system. This paper develops a holistic definition and classification of e-Business in general and B2B e-Business in particular. It provides concepts to describe and categorise the development of B2B e-Business, the emerging opportunities of B2B e-Business, and how B2B e-Business shapes and transforms the goals, strategies, structures and processes of a traditional firm in the Old-Economy. The paper concludes with a discussion of selected strategic issues of B2B e-Business. The goal is to show that B2B e-Business means the advent of the next generation of business, just as the industrialisation did 200 years ago. Table of Contents: |Introduction| 1.1|Internet based B2B e-Business -The rise of a new economic era|9 1.1.1|The Automotive Industry- the case for B2B e-Business|12 1.1.2|A lack of common definitions and categorisations|15 1.2|Objectives|17 1.3|Limitations|18 2.|Methodology|20 2.1|Research Background|20 2.2|Research Approach|22 2.2.1|Inductive vs. deductive research approach|23 2.2.2|Qualitative vs. quantitative research approach|24 2.3|Research Methods|25 2.3.1|Desk research - document analysis|26 2.3.2|Field Research - qualitative interviews|26 2.3.2.1|Unstructured interview|27 2.3.2.2|Semi-structured interview|28 2.4|Data Sources|29 2.4.1|Secondary data|29 2.4.2|Primary data|31 2.5|Data Analysis|32 2.6|Frame of reference|32 3.|Porters value chain and value system|35 3.1|Value chain| 3.2|Value system|38 3.3|Supply chain|40 3.4|Demand chain|40 3.5|Value chain & value System vs. supply chain & demand chain|41 4.