Joerg Greitemeyer

Business Intelligence: An Analysis based on the Resource-based View Joerg Greitemeyer

Diplomarbeit, die am 19.01.2002 erfolgreich an einer Universit¿t in Deutschland im Fachbereich Wirtschaftswissenschaften eingereicht wurde. Abstract: The worldwide process of globalization makes it necessary for a firm to collect in-formation about its external environment (competitors, stakeholders, products, markets, etc.) and to relate it with the internal information of the firm. In 1985 Porter and Millar (1985) described an ¿information revolution¿ that affects competition in different ways. Collecting internal and external data is the necessary first step to guarantee a valid information base for strategic decisions and successful actions. The evaluation of these data for decision-making processes and the ability to see important relations and structures in the data can be supported by new IT-applications, called Business Intelligence (henceforth BI). This thesis examines the latest developments of information technologies from the Resource-based perspective of Strategic Management. The general question that motivates this thesis and needs to be answered is: Can the use of Business Intelligence Applications lead to a sustainable competitive advantage? One a more concrete level it asks, if Business Intelligence solutions can be resources that lead directly to a long-lasting competitive advantage or at least to a temporary advantage. Answering those questions pursues the aim of making a step towards the operationalization of the Resource-based View (RBV) and the more specialized Dynamic Capability View (DCV). The subject of the analysis is a specific Business Intelligence software solution, which has been chosen because it is representative of all BI applications. It is offered worldwide on the markets for analytical applications in Europe, Asia and America and based on the common data warehouse technology. This thesis is supposed to provide the base for possible further empirical work regarding this topic