Fashion Myths: A Cultural Critique - Cultural and Media Studies - Roman Meinhold - Libros - Transcript Verlag - 9783837624373 - 27 de septiembre de 2013
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Roman Meinhold
Fashion Myths: A Cultural Critique - Cultural and Media Studies

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In addition to products and services, multinational corporations sell myths, values, and immaterial goods. These "meta-goods," which include prestige, beauty, and strength, are major components of successful marketing and advertising. Fashion ads mine deeply rooted human values, ideals, and desires, channeled through social recognition, beautification, and rejuvenation. Although referencing meta-goods is obvious to some consumers, their connection to philosophical theories of human nature is less apparent, even among the marketers and advertisers who use them. This book will appeal to researchers and students of cultural studies, media studies, marketing, advertising, fashion, sociology, anthropology, philosophy, and psychology, and to anyone interested in the operation of fashion.

166 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 27 de septiembre de 2013
ISBN13 9783837624373
Editores Transcript Verlag
Páginas 166
Dimensiones 149 × 226 × 9 mm   ·   272 g
Lengua Inglés  
Traductor Irons, John

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