Alexander Benlian
Content Infrastructure Management: Results of an Empirical Study in the Print Industry - Markt und Unternehmensentwicklung / Markets and Organisations Alexander Benlian 2006 edition

Name: Content Infrastructure Management: Results of an Empirical Study in the Print Industry - Markt und Unternehmensentwicklung / Markets and Organisations
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Author: Alexander Benlian

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Content Infrastructure Management: Results of an Empirical Study in the Print Industry - Markt und Unternehmensentwicklung / Markets and Organisations

Alexander Benlian

2006 edition

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

246 pages, 56 black & white tables, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	30 de mayo de 2006
ISBN13	9783835003682
Editores	Deutscher Universitats-Verlag
Páginas	267
Dimensiones	148 × 210 × 15 mm · 358 g
Lengua	Inglés Alemán
Colaborador	Prof. Dr. Dres. h.c. Arnold Picot
Colaborador	Prof. Dr. Thomas Hess