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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models Tobias Kollmann 2006 edition
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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models
Tobias Kollmann
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
139 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de febrero de 2006 |
| ISBN13 | 9783835002388 |
| Editores | Deutscher Universitats-Verlag |
| Páginas | 151 |
| Dimensiones | 148 × 210 × 9 mm · 208 g |
| Lengua | Inglés Alemán |
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