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Global Brand Management: Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA - Innovatives Markenmanagement Wulf Stolle 2013 edition
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Global Brand Management: Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA - Innovatives Markenmanagement
Wulf Stolle
479 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de mayo de 2013 |
| ISBN13 | 9783834941381 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 479 |
| Dimensiones | 148 × 210 × 29 mm · 675 g |
| Lengua | Alemán |
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