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Hybrid Value Creation - Markt- und Unternehmensentwicklung Markets and Organisations Vivek K. Velamuri 2013 edition
Hybrid Value Creation - Markt- und Unternehmensentwicklung Markets and Organisations
Vivek K. Velamuri
This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation.
208 pages, 24 black & white illustrations, 34 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de abril de 2013 |
| ISBN13 | 9783834939609 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 200 |
| Dimensiones | 148 × 210 × 12 mm · 291 g |
| Lengua | Alemán |