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Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models Wolfgang Ziniel 2012 edition
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Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Wolfgang Ziniel
Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated.
183 pages, 39 black & white illustrations, 32 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de febrero de 2013 |
| ISBN13 | 9783834936325 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 183 |
| Dimensiones | 148 × 210 × 11 mm · 254 g |
| Lengua | Inglés |
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