Adamantios Diamantopoulos
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice Adamantios Diamantopoulos 2012 edition

Name: Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Price: 106.99 USD
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Author: Adamantios Diamantopoulos

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2012 edition

(2014) $ 106,99

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Adamantios Diamantopoulos

2012 edition

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

630 pages, 53 black & white illustrations, 100 black & white tables, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	12 de julio de 2012
ISBN13	9783834930606
Editores	Gabler
Género	Aspects (Academic) > Science / Technology Aspects
Páginas	627
Dimensiones	178 × 245 × 39 mm · 1,17 kg
Lengua	Inglés
Editor	Diamantopoulos, Adamantios
Editor	Fritz, Wolfgang
Editor	Hildebrandt, Lutz