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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios - Innovation und Entrepreneurship Philipp Sandner 2010 edition
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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios - Innovation und Entrepreneurship
Philipp Sandner
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.
220 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de octubre de 2009 |
| ISBN13 | 9783834917744 |
| Editores | Gabler |
| Páginas | 220 |
| Dimensiones | 148 × 210 × 12 mm · 294 g |
| Lengua | Inglés Alemán |
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