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Kontextabhangige Konzeptualisierung Der Markenpersoenlichkeit: Eine Empirische Analyse Am Beispiel Des Deutschen Automobilmarktes Markus Hattula 2009 edition
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Kontextabhangige Konzeptualisierung Der Markenpersoenlichkeit: Eine Empirische Analyse Am Beispiel Des Deutschen Automobilmarktes
Markus Hattula
219 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de diciembre de 2008 |
| ISBN13 | 9783834914439 |
| Editores | Gabler Verlag |
| Páginas | 219 |
| Dimensiones | 148 × 210 × 13 mm · 294 g |
| Lengua | Alemán |
| Colaborador | Prof. Dr. Hans H. Bauer |
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