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Markenimagekonfusion ALS Managementherausforderung: Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken - Innovatives Markenmanagement Jan-Philipp Weers 2008 edition
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Markenimagekonfusion ALS Managementherausforderung: Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken - Innovatives Markenmanagement
Jan-Philipp Weers
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de abril de 2008 |
| ISBN13 | 9783834909497 |
| Editores | Gabler Verlag |
| Páginas | 259 |
| Dimensiones | 148 × 210 × 16 mm · 367 g |
| Lengua | Alemán |
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