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Multisensuale Markenfuhrung: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Von Brand Lands in Der Automobilwirtschaft - Innovatives Markenmanagement Christiane Springer 2008 edition
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Multisensuale Markenfuhrung: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Von Brand Lands in Der Automobilwirtschaft - Innovatives Markenmanagement
Christiane Springer
289 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de junio de 2008 |
| ISBN13 | 9783834909008 |
| Editores | Gabler Verlag |
| Páginas | 289 |
| Dimensiones | 148 × 210 × 17 mm · 371 g |
| Lengua | Alemán |
| Colaborador | Prof. Dr. Manfred Kirchgeorg |
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