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Corporate Brand Management International Tatiger Unternehmen: Verhaltenswissenschaftliche Analyse Interner Und Externer Zielgruppeneffekte Unter Berucksichtigung Landeskultureller Aspekte - Handel Und Internationales Marketing Retailing and Internati
Judith Giersch
412 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de abril de 2008 |
| ISBN13 | 9783834908513 |
| Editores | Gabler Verlag |
| Páginas | 387 |
| Dimensiones | 148 × 210 × 23 mm · 535 g |
| Lengua | Alemán |
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