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Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis Christian Schlee 2013 edition
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Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis
Christian Schlee
Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects.
250 pages, 80 black & white illustrations, 7 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de octubre de 2013 |
| ISBN13 | 9783834823953 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 339 |
| Dimensiones | 148 × 210 × 21 mm · 480 g |
| Lengua | Francés |
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