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Flexibility in Buyer-Seller Relationships - Business-to-Business-Marketing Ellen Roemer Softcover reprint of the original 1st ed. 2004 edition
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Flexibility in Buyer-Seller Relationships - Business-to-Business-Marketing
Ellen Roemer
Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.
216 pages, 7 black & white illustrations, 8 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de septiembre de 2004 |
| ISBN13 | 9783824481958 |
| Editores | Deutscher Universitats-Verlag |
| Páginas | 210 |
| Dimensiones | 148 × 210 × 11 mm · 263 g |
| Lengua | Alemán |
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