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Design and Brand - Marken- Und Produktmanagement Robert Kreuzbauer 2002 edition
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Design and Brand - Marken- Und Produktmanagement
Robert Kreuzbauer
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
248 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2002 |
| ISBN13 | 9783824475940 |
| Editores | Deutscher Universitats-Verlag |
| Páginas | 248 |
| Dimensiones | 148 × 210 × 13 mm · 299 g |
| Lengua | Alemán |
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