Christine Falkenreck
Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science Christine Falkenreck 2010 edition

Name: Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science
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Author: Christine Falkenreck

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2010 edition

(2009) $ 122,99

Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science

Christine Falkenreck

2010 edition

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	1 de marzo de 2012
ISBN13	9783790828115
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	229
Dimensiones	155 × 235 × 13 mm · 358 g
Lengua	Inglés