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Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation - Contributions to Management Science Patrick Heinecke 2011 edition
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Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation - Contributions to Management Science
Patrick Heinecke
The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.
350 pages, 22 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de enero de 2011 |
| ISBN13 | 9783790826395 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 292 |
| Dimensiones | 163 × 236 × 24 mm · 612 g |
| Lengua | Francés |
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