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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Sandra Bell 2008 edition
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics
Sandra Bell
In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.
370 pages, 41 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de abril de 2008 |
| ISBN13 | 9783790820294 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 370 |
| Dimensiones | 155 × 235 × 22 mm · 707 g |
| Lengua | Francés |
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