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Innovation, Market Archetypes and Outcome: An Integrated Framework Soumodip Sarkar 2007 edition
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Innovation, Market Archetypes and Outcome: An Integrated Framework
Soumodip Sarkar
Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.
202 pages, 15 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de mayo de 2007 |
| ISBN13 | 9783790819458 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 202 |
| Dimensiones | 166 × 240 × 18 mm · 464 g |
| Lengua | Inglés |
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