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The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science Hartmut Hubner 2007 edition
The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science
Hartmut Hubner
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
278 pages, 19 black & white illustrations, 18 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de enero de 2007 |
| ISBN13 | 9783790819281 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 278 |
| Dimensiones | 155 × 235 × 15 mm · 417 g |
| Lengua | Inglés |