V. Kumar
Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics V. Kumar Third Edition 2018 edition

Name: Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics
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Author: V. Kumar

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Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics

V. Kumar

Third Edition 2018 edition

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

411 pages, 115 Illustrations, color; XXV, 411 p. 115 illus. in color.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	4 de mayo de 2018
ISBN13	9783662553800
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	411
Dimensiones	182 × 261 × 23 mm · 1,19 kg
Lengua	Inglés