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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives Softcover reprint of the original 1st ed. 2015 edition
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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.
277 pages, 7 black & white illustrations, 16 colour illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de octubre de 2016 |
| ISBN13 | 9783662525456 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 258 |
| Dimensiones | 150 × 220 × 10 mm · 480 g |
| Lengua | Alemán |
| Editor | Ng, Patrick P.K. |
| Editor | Ngai, Cindy S.B. |
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