Nils Bickhoff
The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series Nils Bickhoff Softcover reprint of the original 1st ed. 2014 edition

Name: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series
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Author: Nils Bickhoff

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Hardcover Book (2014) $ 49,49

The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series

Nils Bickhoff

Softcover reprint of the original 1st ed. 2014 edition

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

150 pages, 46 black & white illustrations, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	17 de septiembre de 2016
ISBN13	9783662524251
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	144
Dimensiones	155 × 235 × 8 mm · 242 g
Lengua	Alemán