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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives Patrick Ng 2015 edition
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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
Patrick Ng
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.
258 pages, 7 black & white illustrations, 16 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 2015 |
| ISBN13 | 9783662468807 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 258 |
| Dimensiones | 155 × 235 × 18 mm · 566 g |
| Lengua | Francés |
| Editor | Ng, Patrick P.K. |
| Editor | Ngai, Cindy S.B. |
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