Narinder Kaur

Customer Relationship Management in General Insurance Sector in India Narinder Kaur

CRM is the buzz word today and most of the service industry is relying on it. CRM is a tool that provides transformation of customer to advocate. Satisfaction, Trust, Commitment, Loyalty etc are a few fundamentals that give extended rating to the service industry. Insurance Sector in India is still in the infant stage especially in CRM. This study will provide an overview of the CRM practices in the insurance industry in India and would give the perspective over the future research on the subject. Different strategies which would be very relevant to the CRM in Insurance Sector in India are explored in detail. The book would be very useful for practicing managers,researchers, data collectors,strategy makers and students.