Vadim Stepanov

Informatsionnye Tekhnologii Upravleniya Prodazhami I Marketingom Vadim Stepanov Russian edition

V knige predstavlen nauchno-prakticheskiy material, okhvatyvayushchiy voprosy primeneniya kolichestvennykh metodov analiza i prognozirovaniya, informatsionnykh tekhnologiy i programmnykh sredstv dlya prinyatiya upravlencheskikh resheniy v sfere prodazh i marketinga. Bol'shinstvo predstavlennykh v rabote metodov analiza, sootvetstvuyushchie informatsionnye tekhnologii i programmnye produkty yavlyayutsya avtorskimi razrabotkami. Krome togo, nekotorye izvestnye v kommertsii metody analiza byli sushchestvenno pererabotany i adaptirovany avtorom dlya primeneniya v ramkakh predlozhennoy v dannoy rabote metodologii upravleniya prodvizheniem brenda na rynke. Vse metody nashli svoe prakticheskoe primenenie i programmno realizovany v komp'yuternoy sisteme INFORT Group BPM, prednaznachennoy dlya podderzhki prinyatiya upravlencheskikh resheniy na predpriyatiyakh torgovli i v kommercheskikh podrazdeleniyakh proizvodstvennykh predpriyatiy. Kniga prednaznachena dlya rukovoditeley, upravlentsev i spetsialistov v oblasti prodazh i marketinga, a takzhe studentov, aspirantov i nauchnykh rabotnikov, izuchayushchikh voprosy primeneniya kolichestvennykh metodov i instrumental'nykh sredstv dlya prinyatiya upravlencheskikh resheniy v sfere ekonomiki i torgovli.